Ten friends collaborated on a marketing plan group project, fueled by coffee breaks during their manuscript writing sessions. Their existing coffee shop business, Silcafe Coffee, a five-year-old operation in silang Cavite Philippines, served as the foundation for their new business enterprises named "Brewtiful Enterprises". They Inspired by seeing Thai actors idols endorse coffee brands, they conceived an international expansion into the Thai market. This led to the launch of "Bean and Roast " a new business leveraging Silcafe Coffee as its core product. Product improvements, including enhanced roasting techniques and updated packaging designed to resonate with Thai aesthetics and preferences, were key elements of their strategy. They likely conducted market research to understand Thai coffee consumption habits and preferences, informing their product development and marketing efforts. Their business probably included a detailed market analysis of the Thai coffee market, outlining competitive landscapes, pricing strategies, and distribution channels. The friends may have considered various marketing channels, such as social media marketing targeting Thai consumers, collaborations and partnerships with Thai retailers. Funding and logistical aspects of exporting their coffee to Thailand were also likely addressed in their comprehensive business.